PUAN DWI YANTI; MUHAMMAD FAISAL YUL ZAMRUDI. The Impact of Celebrity Endorsement and Brand Image on Gen Z Purchasing Decisions For Avoskin Products With Brand Awareness as A Mediating Variable. PESHUM : Jurnal Pendidikan, Sosial dan Humaniora, [S. l.], v. 4, n. 2, p. 1782–1793, 2025. DOI: 10.56799/peshum.v4i2.7187. Disponível em: https://www.ulilalbabinstitute.id/index.php/PESHUM/article/view/7187. Acesso em: 17 apr. 2026.