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Puan Dwi Yanti and Muhammad Faisal Yul Zamrudi 2025. The Impact of Celebrity Endorsement and Brand Image on Gen Z Purchasing Decisions For Avoskin Products With Brand Awareness as A Mediating Variable. PESHUM : Jurnal Pendidikan, Sosial dan Humaniora. 4, 2 (Jan. 2025), 1782–1793. DOI:https://doi.org/10.56799/peshum.v4i2.7187.