Model Niat Beli Ulang Pengguna Jasa Renovasi Rumah: Integrasi Brand Image, Brand Awareness, dan Brand Trust
Main Article Content
Abstract
Penelitian ini bertujuan untuk menguji pengaruh, Brand Image, brand awareness, brand trust terhadap Customer Satisfaction dan repurchase intention di Renovruma. Metode pengumpulan data menggunakan survei berupa kuesioner. Responden pada penelitian ini sebanyak 215 responden dengan karakteristik berusia 20-50 tahun, pengguna yang pernah renovasi berulang di renovruma berdasarkan informasi dari data renovruma. Data dianalisis menggunakan SPSS dan SEM dari AMOS untuk mengolah dan menganalisis hasil penelitian. Berdasarkan hasil uji hipotesis, Brand Image terhadap Customer Satisfaction dan repurchase intention memiliki pengaruh positif dan signifikan, brand awareness terhadap Customer Satisfaction dan repurchase intention memiliki pengaruh positif dan signifikan, brand trust memiliki pengaruh positif terhadap Customer Satisfaction dan repurchase intention memiliki pengaruh positif dan signifikan,serta Customer Satisfaction dan repurchase intention memiliki pengaruh negatif dan signifikan.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Alicia, A., & Laulita, N. B. (2024). Analysis of the effect of price and quality on repurchase intention through customer satisfaction on imported vegetables in Batam. Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, 13(2), 656–669. https://doi.org/10.30588/jmp.v13i2.1255
Aziz, A. A., & Albari. (2023). Pengaruh kepercayaan merek dan nilai yang dirasakan terhadap preferensi merek dan niat beli ponsel merek Samsung di Indonesia, 2(1). https://journal.uii.ac.id/selma/index
Berliana, M., & Zulestiana, D. A. (2020). Pengaruh e-service quality terhadap customer satisfaction dan loyalty pada pengguna Gopay di Indonesia. REMIK (Riset dan E-Jurnal Manajemen Informatika Komputer, 4(2), 11. https://doi.org/10.33395/remik.v4i2.10532
Fahira, A., & Djamaludin, M. D. (2023). The influence of brand trust and satisfaction towards consumer loyalty of a local cosmetic products brand X among Generation Z. Journal of Consumer Sciences, 8(1), 27–44. https://doi.org/10.29244/jcs.8.1.27-44
Fani, F. Y., & Lestari, U. D. (2024). Pengaruh brand image, service quality dan price terhadap customer satisfaction dan customer loyalty Kopi Janji Jiwa. Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis, 2(3), 263–279. https://doi.org/10.61132/manuhara.v2i3.1051
Febrianti, Z., & Ahmadi, M. A. (2024). Pengaruh electronic word of mouth (E-WOM) pada sosial media terhadap brand image dan minat beli produk. 2(1). https://doi.org/10.62710/9tcxd109
Halimah, H. S., & Prakoso, B. (2024). The relationship between EWOM and repurchase intention.
Jeharus, M. O., & Nuvriasari, A. (2024). The influence of brand trust and marketing mix on customer satisfaction and its impact on customer loyalty skincare Skintific in Yogyakarta. East Asian Journal of Multidisciplinary Research, 3(7). https://doi.org/10.55927/eajmr.v3i7.9895
Labib Musyaffa, F., Hermawan, A., Dzikri, M., & Ridlo, A. (2025). Analisis pengaruh brand image dan Grab campus ambassador terhadap minat penggunaan konsumen layanan transportasi online Grab. YUME: Journal of Management, 8(1).
Lathifah Raihana, A., Madiawati, N. P., Bisnis, A., Komunikasi dan Bisnis, F., & Telkom, U. (2024). The effect of price and brand trust on repurchase intention through consumer satisfaction as an intervening variable in Emina Cosmetics. Management Studies and Entrepreneurship Journal, 5(2). http://journal.yrpipku.com/index.php/msej
Listiana, E., & Rosnani, T. (2024). Do brand image, product quality impact Eiger bags repurchase intention? Journal of Management Science (JMAS), 7(1), 152–164. www.exsys.iocspublisher.org/index.php/JMAS
Maulida, W. U., Andari, T. T., & Yulianingsih, Y. (2024). Pengaruh brand trust, customer value dan customer experience terhadap customer satisfaction pada CV Syifa Adventure. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 4(3).
Nadjwa, A., Srivania, D., & Mardhiana, H. R. (2024). Investigating brand awareness, brand image, and perceived quality on customer loyalty. Jurnal Bisnis Mahasiswa, 4(4), 531–547. https://doi.org/10.60036/jbm.v4i4.art7
Ekayani, N. P. A., Sukawati, T. G. R., & Yasa, N. N. K. (2024). The role of brand image mediates the effect of product quality on repurchase intention. International Journal of Asian Business and Management, 3(4), 525–540. https://doi.org/10.55927/ijabm.v3i4.10282
Pramana Putra, W., YPIB Majalengka, U., Jakarta, S., & Muhammadiyah Mahakarya Aceh, U. (2024). Brand trust, social media, and repurchase intention: A case study of Le Minerale consumers in Indonesia, 5(1). https://ijble.com/index.php/journal/index58
Pramudya, P. S., & Rahanatha, G. B. (2024). Peran kepuasan konsumen memediasi pengaruh brand image terhadap repurchase intention. E-Jurnal Manajemen Universitas Udayana, 13(11), 1674. https://doi.org/10.24843/EJMUNUD.2024.v13.i11.p04
Pranata, Z., & Permana, D. (2021). Identifying the role of brand loyalty in the relationship between brand awareness, brand association and repurchase intention. European Journal of Business and Management Research, 6(1), 129–133. https://doi.org/10.24018/ejbmr.2021.6.1.704
Pratisthita, D. A. A. P., Yudhistira, P. G. A., & Agustina, N. K. W. (2022). Effect of brand positioning, brand image, and perceived price on consumer repurchase intention low-cost carrier. Jurnal Manajemen Teori dan Terapan, 15(2), 181–195. https://doi.org/10.20473/jmtt.v15i2.35715
Putra, A. S., & Purwanto, S. (2024). The influence of brand awareness and brand association on the repurchase intention of Dr. Martens’s shoes in Surabaya city. International Journal of Social Science and Education Research Studies, 4(1). https://doi.org/10.55677/ijssers/V04I1Y2024-01
Sari, M. K. N., & Darmi, S. G. (2022). Website quality, brand image, brand trust, repurchase intentions, and customer satisfaction. 19(2).
Tahir, A. H., Adnan, M., & Saeed, Z. (2024). The impact of brand image on customer satisfaction and brand loyalty: A systematic literature review. Heliyon, 10(16). https://doi.org/10.1016/j.heliyon.2024.e36254
Gunarto, P. W., Ramdan, M., & Mulia, F. M. (2020a). Peran social media marketing dan brand awareness terhadap brand commitment. AKSES: Jurnal Ekonomi dan Bisnis, 15(1).
Gunarto, P. W., Ramdan, M., & Mulia, F. M. (2020b). Peran social media marketing dan brand awareness terhadap brand commitment. AKSES: Jurnal Ekonomi dan Bisnis, 15(1).
Zidan, M., Bagus, I., Udayana, N., & Cahya, A. D. (2024). The effect of perceived value and brand image on customer loyalty with customer satisfaction as intervening variable for Aerostreet products. International Journal of Economics Development Research, 5(4).